How to make a product video with AI

A product video normally means a studio, lighting and a person who knows how to use both. For a lot of the footage a small business needs, a prompt can replace most of that: a slow shot around the product, a close-up of a texture, the item in a setting that suggests how it is used. This guide gives a method, a template and an honest note about where real photography is still the right tool.

Where generated product footage helps

• Hero shots: a slow orbit or push-in around one object on a simple surface.
• Texture and detail: close-ups of material, condensation, fabric or finish.
• Lifestyle scenes: the product in a setting that shows who it is for.
• Ad and social concepts: short clips to test an angle before you commit to a shoot.

The method, step by step

1. Choose the single message. What should the viewer feel in 5 seconds?
2. List two to four shots that carry it: a hero shot, a detail and a setting.
3. Write one prompt per shot using the template below.
4. Draft at the lowest resolution. A 5-second draft costs 30 credits at 480p; finishing at 1080p costs 100.
5. Finish the best of each shot and download them.
6. Assemble in your editor. Add real photography, your logo, the product name, the price and a call to action.

A prompt template for products

Use this structure: *[object] on [surface], [type of light], [lens], [camera move]*. For example: *matte black bottle on a stone plinth, soft window light with a thin rim light, 85mm macro, slow orbit.*

Keep the background simple. A cluttered scene gives the model more room to go wrong, while a clean background makes the product the only thing that moves. The Product style suits most object-focused shots. The available styles are Cinematic, Documentary, Anime, 3D Render, Vlog and Product.

Keeping a catalogue consistent

If you have many products, put the same style line in every prompt, for example *soft studio light, neutral background, shallow depth of field*, keep the style setting the same and change only the subject. A set of clips made this way looks like one brand even though each is generated separately. The article on weekly workflows shows how to batch it.

Where real photography still wins

A generated clip depicts your description. It is not a photograph of your exact item. Packaging text, logos, small controls and fine details may not render accurately, and two clips of the same product can differ slightly.

So use real photography and film wherever a buyer must see the exact product, such as a store listing, a size comparison or a feature demonstration. Use generated clips for mood, setting, ad concepts and social posts. Never show a product doing something it cannot do, or looking like something it is not.

Checklist before publishing

• Watch the clip in full and look for glitches.
• Add the logo, name and text in your editor, not in the prompt.
• Avoid third-party logos and characters in prompts.
• Do not depict real people without permission.
• Check the platform's rules on synthetic media.

You own the videos you generate and may use them commercially, subject to the terms of service and content policy.

Where to go next

The AI product video generator page summarises the process. For the cost of a batch, read how much an AI video costs, and for ads, AI video ads without a shoot. A new account includes 500 free credits.